GA4 - Test
[GA4] Introducing the next generation of Analytics, Google Analytics 4
Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps
GA4 is a new kind of property, designed for the future of measurement:
Collects both website and app data to better understand the customer journey
Uses event-based data instead of session-based
Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
Predictive capabilities offer guidance without complex models
Direct integrations to media platforms help drive actions on your website or app
Starting July 1, 2023, standard Universal Analytics properties will stop processing data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more